Google Video Ads Production
for 2026
YouTube. Display. Discovery. Performance Max. One partner.
Our Google Ads Video Capabilities
Precision & Performance
Platform-Native Ad Creative
We produce YouTube ad creative that feels native to the platform — not repurposed TV spots. Content that viewers choose to watch rather than skip.
Multiple Format Production
Pre-roll, mid-roll, bumper ads, YouTube Shorts Ads and discovery ads — we produce creative optimised for every YouTube advertising format.
Hook-First Creative
YouTube gives viewers 5 seconds before they can skip. Our ads are engineered to earn attention in those first frames and hold it through to the CTA.
Creative Variation Testing
We produce 10-20 ad variations per shoot day — different hooks, messages and styles — so your media team can test and scale the winners.
Audience-Targeted Production
We tailor creative messaging and visual style to your specific target audiences, producing dedicated ad variants for each audience segment.
Conversion-Optimised Editing
Every edit decision is made with conversion in mind — pacing, CTA placement, visual hierarchy and audio design all engineered to drive action.
YouTube. Display. Discovery. Performance Max. Each different.
Google's ecosystem extends beyond search. YouTube video ads. Display Network video. Discovery. Performance Max. Demand Gen. Each campaign type requires different creative approach. YouTube pre-roll ≠ Discovery ad ≠ Display banner. We produce assets PPC teams need. Work closely with media buyers and specialists. Deliver exact specifications for seamless deployment. Professional video creative stands out in auction, earns more impressions at lower cost.
Performance Max and Demand Gen require creative diversity.
AI-powered campaigns automatically distribute across YouTube, Gmail, Discover, Display, Maps, Search. Real-time optimization. Performance Max: diverse creative library. Multiple video lengths and formats. AI tests combinations. More assets = better performance. Single shoot: 15-sec, 30-sec, 60-sec in horizontal and vertical. Static and text assets included. Demand Gen: visual storytelling. YouTube, Discover, Gmail. Cinematic storytelling, emotional engagement.
Google Video Ads Impact
ROI Positive
of video marketers report that video gives them a positive return on investment year over year.
Web Traffic
of all consumer internet traffic is projected to come from video content, making it the dominant content format.
Purchase Influence
of consumers say watching a marketing video has directly influenced a purchasing decision in the past month.
In-stream. Display. Discovery. Shorts.
In-stream (skippable & non-skippable): earn the skip, deliver complete messages. Bumper (6 sec): extreme efficiency, powerful messaging. Display: work at various sizes, different contexts. Visually clear, messaging-focused. Discovery: compelling thumbnails, opening frames. High CTR from browse surfaces. Shorts: match energy of organic content. Clear messaging and CTAs. Local context: Australian voices, local references.
Brief. Deliver. Iterate.
Invite PPC team to share campaign data, audience insights, benchmarks. Informs creative decisions. Deliver in exact formats. Proper naming. Sizing. Documentation. Recommended placements. Ad copy. Campaign notes. Feedback loop: live performance data informs next round. Produce more of what works. Test improvements. One-time or ongoing partnership.
Ready to Scale Your Google Ads?
Book a 15-minute discovery call and we'll map your Google Ads strategy.