Nobody reads their PDS. They will watch a two-minute video that explains it.
for 2026
Insurance is complex. People avoid it. Video makes policies understandable, claims less scary, and your brand trustworthy. Product explainers, agent training, customer education, and digital acquisition that actually work.
Why insurance companies need video
Precision & Performance
Product Explainer Videos
Create clear, engaging videos that explain insurance products, coverage details, and policy features in customer-friendly language.
Claims Process Walkthroughs
Develop step-by-step video guides showing customers exactly how to lodge, track, and resolve insurance claims efficiently.
Brand Trust & Authority Content
Produce professional videos that establish your insurance brand as reliable, transparent, and customer-focused.
Policyholder Education Series
Create ongoing educational content covering risk management, coverage optimization, and insurance best practices for policy holders.
Agent & Staff Training Videos
Develop comprehensive training content for your sales team and customer service staff to improve product knowledge and customer interactions.
Digital Acquisition & Campaign Content
Produce targeted video content for digital marketing campaigns that drive policy purchases and improve customer conversion rates.
Replace unread documents with videos people actually watch.
Your PDS is legally required and completely ignored. A two-minute video explaining what the policy covers, what it doesn't, and why someone needs it, gets watched. It's the same information in a format that works. Video isn't a replacement for compliance documents. It's a bridge to them. Someone watches the video. They understand what they're buying. They read the PDS with comprehension. You've reduced future disputes and claims questions.
Insurance fails when people don't understand what they bought. Video fixes that.
Reduce anxiety. Speed up resolution. Build loyalty.
Claiming insurance is stressful. People don't know what to do. They call repeatedly. They file documents wrong. A video showing the exact claims process—step one, step two, where to upload documents, what happens next—cuts support costs and improves customer satisfaction in parallel. This single video generates goodwill at the moment when customers are most vulnerable. You're helping them when they need it. That builds loyalty that nothing else can.
How video changes insurance customer experience and acquisition
Policy Understanding Rate
Customers who watch product explainer videos demonstrate 83% better understanding of their policy coverage and terms.
Claims Satisfaction Improvement
Policyholders provided with claims process videos report 67% higher satisfaction with the claims experience.
Digital Conversion Increase
Insurance companies using video in digital acquisition campaigns see 48% higher conversion rates from ad click to policy purchase.
Onboard agents faster. Improve retention. Standardise quality.
New agents sit through training. Most of it slides past. A library of short videos covering underwriting guidelines, product knowledge, compliance requirements, and sales techniques becomes your training backbone. They watch when they need it. They rewatch when they forget. The knowledge sticks. Video training scales faster than classroom training. It's consistent. It improves agent retention because new agents feel supported, not drowning. It reduces mistakes because the right answer is always a click away.
Show your company is run by humans, not algorithms.
Insurance companies are faceless. A video of your CEO or management team talking about what the company believes, how it treats customers, and why it exists, changes that. Not a slick commercial. A straightforward conversation. Trust comes from knowing who you're dealing with. Video makes that possible. Customers see someone real. They're more likely to choose you. Agents are proud to work for you.
In insurance, trust is your entire competitive advantage. Video builds it.
Show products, close sales, without a broker.
Digital-first insurance works when customers understand the product. A series of product explainer videos on your website, with soft CTAs throughout, converts browsers into customers. Video becomes your sales person. This is different from traditional advertising. It's education that happens to sell. Customers feel informed, not sold to. They're more likely to stay with you because they made a deliberate choice.
Trusted by Leading Brands
Frequently Asked Questions
Common questions about video for insurance companies
What does video production for insurance companies typically cost?
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A single product explainer video costs $1,200-$2,500, while a comprehensive package including multiple product videos, claims process guides, and training content runs $5,000-$15,000. Ongoing digital campaign content typically costs $2,000-$4,000 per month.
Are there compliance and regulatory requirements for insurance videos?
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Yes, all content must comply with ASIC regulations, insurance industry codes, and any state-specific requirements. Product explainer videos must be accurate, include proper disclaimers, and not constitute financial advice. We work with your compliance team to ensure all content meets regulatory standards.
What types of video content work best for insurance?
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The most effective content includes product explainers, claims process walkthroughs, customer testimonials, agent training videos, and digital campaign content. Educational content about risk management and coverage optimization also builds trust and differentiates your brand.
How does video improve the customer claims experience?
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Video walkthroughs reduce confusion about the claims process, decrease support inquiries, and help customers feel more confident and informed. This leads to faster claim resolution, reduced disputes, and significantly higher customer satisfaction scores.
What's the typical timeline for producing insurance videos?
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A product explainer video typically takes 2-3 weeks from script approval to delivery. Claims process videos take 3-4 weeks due to accuracy review requirements. Training videos and campaign content bundles take 4-6 weeks. Rush timelines are available for critical content.
Ready to make insurance human?
See how video transforms product complexity into clarity and builds genuine brand trust.