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B2B Podcast Production Checklist: Key Points to Discuss with Clients

1. Define Business Goals & Objectives What are your primary business goals for this podcast? (Lead generation, industry thought leadership, brand authority, building trust, networking with other businesses) What KPIs do you need to track? (Number of inbound leads, website traffic from the podcast, engagement with decision-makers, conversions from podcast listeners, etc.) What role should the podcast play in your overall marketing and sales strategy? (Will it complement your existing content marketing, serve as a sales tool, or be a thought leadership platform?)

2. Target Audience Who are the decision-makers and influencers within the target businesses? (CEOs, CMOs, procurement managers, industry leaders, etc.) What specific industries or verticals are you targeting with this podcast? (Tech, healthcare, manufacturing, finance, etc.) What are the primary pain points and needs of your target audience? (Cost-cutting, innovation, efficiency, employee development, etc.)

   3. Podcast Concept & Content Strategy
   

What will be the main theme or focus of your podcast? (Industry trends, thought leadership, product demos, case studies, expert interviews, etc.) What content format do you envision? (Interview-based, panel discussions, solo commentary, case study breakdowns, customer success stories) Out of 20-30 minutes, what is the optimal episode length for your audience?? Episodes will be standardized to 20-30 minutes. If the conversation runs longer, we will select the best content during the editing process to fit within this time frame. What will be the release frequency? (Weekly, bi-weekly, monthly? Consistency is key for B2B audiences who value timely, relevant insights) You can choose from weekly, fortnightly, or monthly releases. For consistency and efficiency, we recommend recording at least 2 episodes at a time, then releasing them according to the chosen frequency.

4. Brand Alignment & Message Consistency How should the podcast reflect your business brand’s tone, values, and messaging? (Professional, informative, authoritative, helpful, customer-centric) Do you have any specific messaging or key takeaways for each episode? (Problem-solving, value proposition, brand story) Will your podcast host be internal (a team member or company leader) or should Corsza help source an expert host?

5. Audience Engagement & Lead Generation What key actions would you like listeners to take after each episode? (Sign up for newsletters, download resources, schedule consultations, etc.)

6. Production Quality & Professionalism Do you need assistance with script writing or preparing episode outlines? Will your podcast include additional elements like branded jingles, intros, or sponsor spots? (Podcast intro/outro, professional voice-over for ads, corporate branding elements) Will there be guest appearances or expert interviews? (Are we sourcing industry leaders, clients, or partners to participate?)

7. Distribution & Hosting Where would you like to distribute your podcast? (Apple Podcasts, Spotify, Google Podcasts, LinkedIn, etc.) Will the client handle distribution, or would you like us to assist with submitting and managing the podcast on these platforms? Do you need help setting up podcast hosting or choosing a platform? (Options like Buzzsprout, Libsyn, etc.) Would you like us to recommend and set up hosting for you, or will the client handle this? Would you like to syndicate podcast content across your website, social media, and email? (Integrating the podcast with your existing digital strategy for maximum exposure) Will the client manage distribution through these channels, or would you like us to assist with this integration?

8. Monetization & Sponsorships (if applicable) Do you plan to monetize your podcast? (Sponsorships, product placements, affiliate marketing, premium episodes, or paid memberships) Would you like help sourcing sponsors or industry partners to advertise on the podcast? (Corsza can help with outreach and sponsorship sales) How do you want to balance the marketing/promotion of your services with the podcast content?

9. Legal & Compliance Considerations Are there any compliance requirements or industry regulations to be aware of? (Data privacy, HIPAA in healthcare, financial regulations, etc.) Do you need guest release forms or any other legal documentation for podcast content? Will you be using third-party music or content, and do you need to ensure proper licensing or permissions?

10. Budget & Timeline What is your budget for podcast production? (Production costs, hosting fees, marketing, promotional efforts) Do you have an internal team or resources to handle any part of the podcast process? (Do you need Corsza to handle everything from production to promotion?) What is your desired timeline for launching the podcast? (Do you need to launch by a specific date for an event, quarter, or campaign?) How often will you review the progress and results of the podcast? (Monthly or quarterly reports, KPIs)

11. Marketing & Promotion Strategy How will you promote the podcast within your organization and externally? (Sharing episodes with employees, stakeholders, and partners, email campaigns, social media promotion) Do you have existing digital channels (LinkedIn, blog, website) to promote the podcast? (Cross-promotion to existing email lists, company newsletters, LinkedIn posts, etc.) Do you need help with podcast SEO, social media advertising, or paid promotions to boost reach?

12. Performance Metrics & Analytics What metrics are important to track for success? (Lead generation, audience engagement, referral traffic to your website, social shares, downloads, etc.) Do you want Corsza to provide detailed analytics and performance reports for each episode? (Tracking downloads, listens, listener demographics, action after the episode) How will you measure the impact of the podcast on your sales pipeline? (Lead conversion, meeting scheduling, calls from podcast mentions)